Brand and product identity for a venture fund, from wordmark through to the portfolio site.
- Client
- Northstar Ventures
- Year
- 2024
- Type
- UI/UX Design
- Services
- Brand Identity, Art Direction, Web Design
FigmaFramerRive
Overview
A fund with a clear thesis and a visual identity that said nothing. We rebuilt the brand around the idea of navigation: direction, not decoration.
The challenge
Financial brands drift towards the same navy-blue consensus. The work had to feel distinctive without feeling unserious to the institutions writing the cheques.
What we did
A restrained monochrome system with one structural motif, carried from the wordmark into typography, motion, and the portfolio grid. Everything earns its place or gets cut.
